Nowadays, people are smart, tech-savvy and time-starved to have their needs delivered in an instant. They use their smartphones to shop online, pay bills, communicate with family and friends, book flights, seek answers via Google. In these tasks, the quality of user experience makes an enormous difference - the ease with which they can find, access or buy products.
For businesses wanting to attract and convert that interest into revenue, user experience (UX) plays a key role to their success. When it comes to mobile app development, executing SEO, digital marketing is also often get overlooked – mobile customers experienced when they visit a certain website that weren’t optimized and with poor user experience.
With the growing demand for mobile apps, many companies are getting interested with mobile app development services and today, there are a lot of mobile apps in the app store. However, in today's competitive industry, offering great user experience along with SEO and digital marketing strategies are an essential component for distinguishing your app from your competitors. In this regard, behavior driven development making a huge buzz in the programming concept and gives a lot of emphasis on the user as well as their specific requirements.
Why user experience in your mobile app development is important?
The importance of user experience and designing it properly has been gaining more attention from the businesses whose objective is to keep their users happy. People love a user-friendly website and mobile app, from seamless navigation; engaging content; flawless purchasing transaction; satisfied customer support guaranteed and mobile device compatibility - these elements can make your business in the front-line.
Below are the most effective mobile app development strategies that pays off incredible results:
With design focused on user experience, a business is enforced to create for their customer. A relationship is formed and it nurtures, connecting the customer with the product or services. According to a recent study by MarketWatch.com, 90% of users reported they stopped using an mobile app due to bad user experience and poor performance, and 86% deleted or uninstalled mobile app because of encountering problems with its functionality or design.
This is very important because if your website isn't optimized for search engines, your customers will never find you in the first place. You can execute SEO techniques to boost your content’s visibility. Most importantly, you need to create a long-term place where your content is searchable, such as a blog, news, or infographics.
Digital Marketing Strategy
Once your website or mobile app is SEO optimized with a great user experience, start your digital marketing strategy by creating content rich digital marketing experiences which lead to conversion.
Make sure that you are not losing out on new customers by making your websites mobile-friendly. You can do this by using a responsive design on your website. Making your website responsive allows your site easily viewable on different screen sizes and configurations.