Tuesday, December 4, 2012

these pr people seriously need a lesson in engaging bloggers

As a blogger, often I would receive emails inviting me for events, competitions and event product launch from PR companies or PR people, hoping to rope this blog in as part of the publicity campaign. 

More often than not, I would be happy to help them, provided that I have the time and there's something interesting in store for me but there are also times when the said people just haphazardly spam you with mails that have no clear instructions or whatsoever, hoping that you will perhaps write something out of it, maybe because you're too bored or maybe you are addicted to blogging.

Take this email for example:




There's no instruction, no explanation and not even a simple greeting in the email. Just a simple bolded message about a brand called Kapok, which sounds like kaput to me. So what do they expect me to do? To go through the attached press kit on my own, understand the whole event, get excited about it and perhaps blog about it?

I don't know if this is the normal practice for mainstream press, where the journalists are paid to find materials to write, but PR people often seem to forget that we bloggers are not the same as journalists. We are not paid to blog, we don't have any quotas to fill and we are doing it out of our own free time. So if you want to get us to help your company, at least you could try being polite for a start. Simply chucking an email to us and expect us to write for you is naive because we have no obligations or whatsoever to help you.

But then again, it takes one to know one. Majority of the time, most of these PR people who are tasked with engaging bloggers have never even touch blogging before, which explains why they sometimes do not know the appropriate way to engage bloggers. So I don't blame them. It's just that the sheer amount of them that is doing this sometimes annoy me. Out of 10 blog related emails I receive, 7-8 of them are something like the email above.

And most of the time, I just press delete when I read those emails. If you're not going to put in any effort to compose a decent email, neither am I obligated to give a favorable reply too.

Alright, ranting done. Time to go back to study. 


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